AYUTTHAYA WORLD HERITAGE TOURISM MANAGEMENT

Abstract

          This research aims to: 1) study the tourists opinions toward Ayutthaya world heritage tourism management, 2) study the tourist behavior, 3) compare the tourist opinions on Ayutthaya world heritage tourism management classified by personal factors and 4) compare tourists opinions toward Ayutthaya world heritage tourism management classified by tourists behavior. A sample of 384 tourists was selected by an accidental sampling method. Questionnaires were used to collect the data. The data were analyzed by frequency, percentage, mean, standard deviation, t-test, F-test and Fisher’s LSD procedure.
          The finding revealed as follow: 1) the tourist opinions toward Ayutthaya world heritage tourism management in overall were a high level ( = 3.80 S.D. = 0.68), the highest mean was the conservation of the world heritage ( = 3.90 S.D. = 0.66), followed by the management of the world heritage ( = 3.87 S.D. = 0.68) and the lowest was participation ( = 3.67 S.D. = 0.75), 2) the behavior of most tourists are: they got the tourism news from the television media which is accessible and easy to understand; they have inbound travel the world heritage about history and culture; traveling more than 5 times for leisure purposes; travel with family on Saturday - Sunday from 06.00-12.00 am. and one day trip, 3) the tourists who different of gender and religion had not different opinions but the tourists who different of age, marital status, education, occupation and income had different opinions and 4) the tourists who different in travel features and travel period had not different opinions but the tourists who had a difference in travel time, travel objectives and travel style had different opinions at the level of .05.