THEME DESIGN FOR CREATING EVENT EXPERIENCE
Keywords:
Event Design, Event Theme, Event Experience, Theme ElementsAbstract
The shift into the experience economy has made event design play the more important role in both creating experiences and optimizing the experience for the participants. It is undeniable that an event theme is a key element of design that creates identity and sets guidelines for designing other elements. At present, almost all types of events, from small private events to large national events, were themed. However, there is a small number of academic works related to event theme design and less of them does not mention about the implement that lead to the impressive experiences of the participants. Therefore, this article aims to provide a theme design perspective to create an event experience. Three key factors to consider for a quality event theme design are 1) Event experience 2) Theme Event and 3) Theme Elements. The summary of this article can be applied academically to create a theme design approach for each type of event in a different context and can be guidelines for event organizers and designers to develop the event theme for creating a memorable experience and contributing to the success of the event.
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