PRODUCT DEVELOPMENT AND VALUE ADDITION OF FOOD FROM MON, THE WISDOM AND CULTURAL CAPITAL OF PATHUM THANI PROVINCE

Abstract

The objective of this research is 1) to Study the Wisdom and Capital of Mon culture in Pathum Thani Province and 2) to study about brand and packaging development to add value to Mon food. The selected groups involved in this study were the Thai dessert community enterprise group, the community enterprise group, and the coriander liver farmer's housewife group. Interviewing and AIC procedures were the tools employed in participatory operational research: two researchers, one research assistant, one group chairman, six group members, and two persons make up the community enterprise group, which has between six to twelve members.
1. Wisdom and Capital of Mon Culture in Pathum Thani Province research found that making or cooking desserts is a belief that has been commenced from the past and up to this present time. In addition, they believe that the presence of kinship unity and mutual support among people leads to harmonious activities and community development
2. In order to add value to Mon food, Brand and packaging development discovered that using red and orange tones makes it more creative. Unique products with good quality and flavor will definitely attract the attention of people/consumers.