THE RELATIONSHIP BETWEEN THE COMMUNICATION STRATEGIES; THAI HEALTH PROMOTION FOUNDATIONS, AND GEN Y EXERCISE MOTIVATION IN BANGKOK

Abstract

A study of the relationship between the communication strategies; Thai Health Promotion Foundations, and Gen Y exercise motivation in Bangkok. The purposes of this study are 1) to study the communication strategies towards exercise of Thai Health Promotion Foundations 2) to study the motive of exercise of Gen Y 3) to study the relationship between communication strategy of Thai Health Promotion Foundations and the motive of exercise of Gen Y in Bangkok. The sample were 175 who are followers of Thai Health Promotion Foundation Facebook Fan Page, aged between 24 - 42 years by using multi stage sampling selected. The study used the questionnaires as a tool for data collection on the relationship between the communication strategies; Thai Health Promotion Foundations, with the reliability of 0.893 and Gen Y exercise motivation in Bangkok, with the reliability of 0.891. The data analyzed by Pearson’s product moment correlation coefficient. The results showed that 1) the communication strategies towards exercise of Thai Health Promotion Foundations focus on new issues management has a high level ( = 4.08, S.D. = 0.77). Because of Thai Health Promotion Foundations has the nature of communication by means of supplementing information in order to create a correct understanding towards exercise. 2) Security motivation has a high level ( = 4.03, S.D. = 0.75) is an important factor that Gen Y do exercise because they want to stay healthy. 3) there is significant relationship between communication strategy of Thai Health Promotion Foundations and the motive of exercise of Gen Y in Bangkok has a high level (r = .644**) at 0.01 level.