CONFIRMATORY FACTOR ANALYSIS OF ABILITY OF MEDIA LITERACY IN THE 21st CENTURY OF UNDERGRADUATE STUDENTS

Abstract

The purposes was of this research was to analyze the confirmatory factor to ability of media literacy in the 21st century of undergraduate students. The sample used in the study were 2nd year bachelor's degree undergraduate students of Bunditpatanasilpa Institute by used identifying sample criteria whose 20 times of size of sample to one observed variable. This research had 16 observed variables, identify 320 samples. The instrument used to collected data was a questionnaire, It is a 5 level estimation scale with 16 items which discriminate value between 0.74 - 0.89 and reliability was conducted by Cronbach’s Alpha Coefficient at 0.95. The statistics used to research were descriptive statistics and confirmatory factor analysis
The results of confirmatory factor analysis to ability of media literacy in the 21st century of undergraduate students consisted five factors such as 1) ability to access information with factor loading 0.952)ability to understand information with factor loading 0.96 3) ability to analyze information with factor loading 0.96 4) ability to evaluate information with factor loading 0.97 and 5) ability to apply information with factor loading 0.94 being significant at the 0.01 level and R-Square (R2) value between 0.89 – 0.95, found that the ability to evaluate data has the highest value equal to 0.95, followed by the ability to understand information and the ability to analyze data was equal to 0.92 and the lowest was the ability to apply data equal to 0.89. Association of ability of media literacy in the 21st century of undergraduate students model by confirmatory factor analysis was investigated. Confirmatory factor analysis result of ability of media literacy in the 21st century model of undergraduate students associated with empirical data with the Chi-Square = 110.54, df = 93, p-value = 0.103, CFI = 1.00, AGFI = 0.96, RMSEA = 0.024. It is shown that the developed model is appropriate and associated with empirical data, can be used to explain ability of media literacy in the 21st century of undergraduate students.