A CULTURAL CAPITAL MANAGEMENT MODEL FOR CREATIVE TOURISM IN ANG THONG PROVINCE

Abstract

This research aims to 1) study the cultural capital management model for creative tourism in Ang Thong Province and 2) make recommendations on creative tourism management in Ang Thong Province by using a qualitative research process based on interviews schedule and a set of questions with amount of 24 key informants and analyze Sustainability component for creative tourism developed based on sustainable development concepts and dimensions. Sustainable tourism according to the goals of UNWTO and UNEP The research findings revealed that the cultural capital management model for creative tourism Ang Thong province consist of 5 key elements: 1) creative heart tourists. The host is strong and creative. Real activities and interactions are not organized. The internal control process is strong and comprehensive equal access benefits and 2) recommendations on creative tourism management in Ang Thong Province, including building knowledge and understanding with tourists and strengthening creative tourism communities. Defining the internal control process to create equal access to the benefits of the community, including the development of activities and interactions of creative tourism to the level of development of new services related to the community.