MOTIVATING FACTORS AND HYGIENE FACTORS TOWORDS EMPLOYEE PERFORMANCE IN CROSS-BORDER E-COMMERCE: A CASE STUDY OF KUNMING, PEOPLE'S REPUBLIC OF CHINA

Abstract

This research aimed to study 1. Study the motivating factors that affect the performance of employees and 2. Study the Hygiene factorsthat affect the performance of employees in cross-border e-commerce companies in Kunming, People's Republic of China. The sample consisted of 400 people, due to the complete data obtained from the backup questionnaires, the total data was 404 sets. The data were collected using questionnaires that passed the quality control test and analyzed using descriptive statistics which has an IOC value of 0.67-1.00 and take the information obtained from the questionnaire to calculate the reliability value or reliability value (Reliability) by measuring the alpha coefficient (α-coefficient = 0.89) according to Cronbach's method and multiple regression.
The research results 1. In terms of motivation factors, the analysis results indicated that all factors had a positive influence on work performance, especially “the nature of the work done” (B = 0.239, t = 7.651, Sig. < 0.001) and “being recognized and respected” (B = 0.218, t = 7.216, Sig. < 0.001) It is the most influential factor, reflecting that employees value challenging work and recognition more than other factors and 2. Hygiene factorsfound that working conditions and personal life that influence work efficiency are consistent with the concept of sustaining factors in Herzberg's theory, although not directly motivating, is an important foundation for preventing job dissatisfaction. The practical suggestion is that the organization should create an incentive system and develop an appropriate working environment to enhance the capabilities of the personnel and create competitive advantage.