GUIDELINES TO PROMOTING LOCAL WISDOM ON CRISPY RICE PRODUCTION : A CASE STIDY OF KLONGSAI VILLAGE, NONGTAKHIANBON SUB-DISTRICT, WATHANA-NAKON DISTRICT, SA KAEO PROVINCE

Abstract

The purposes of this qualitative research were to 1) study the processing of the original crispy rice production 2) study the transferring of local wisdom on crispy rice production and 3) study the guidelines to promoting local wisdom on crispy rice production. The sample consisted of housewife group 10 and elderly 5 by purposive sampling. The data collecting tool was the structured interview. The instrument quality was found by an analysis of content validity from 3 experts and the correspondence index value was between 0.60-1.00 in all factors. The collected data was analyzed using content analysis.The study results were as follows: 1) the ingredients of the original crispy rice production were sticky rice, brown sugar, and skunk vine. 2) the transferring of local wisdom on crispy rice production is divided into two forms; (1) Action Learning and (2) Storytelling 3) the approaches to promoting local wisdom on crispy rice production were (1) sub-district administrative organizations should take part in promoting local wisdom 2) establishing a local community enterprise to create local wisdom and commercial use and (3) the community itself should take part in promoting the use of local wisdom.