A STUDY ON THE USER’S SATISFACTION TOWARD THE ACCOUNTING SOFTWARE PACKAGES FOR BUSINESS SECTORS IN NONG BAU LAMPHU PROVINCE

Abstract

The purpose of this research was to study the satisfaction of using accounting software packages for businesses in Nong Bau Lamphu Province. The questionnaire was distributed as a tool for collecting data. The results of the analysis of the reliability and consistency between the questions and the objectives (IOC) were equal to 0.895 and the confidence value was equal to 0.811. by selecting a specific type of 169 sample. Data was analyzed by employing percentage, mean, and standard deviation. Statistics used in hypothesis testing include F-test (ANOVA).   The research results revealed that the majority of respondents are female, aged between 31 - 40 years old, holding a bachelor’s degree, have over 10 - 15 years of working experience, most of them are employees. Most business type of business are buying and selling and operating. The business operation period are more than 15 years. Overall satisfaction of using accounting software packages for businesses in Nong Bua Lamphu Province was at a high level. Considering each aspect ordered from the highest to the least, they are quality and efficiency of the program ( = 4.56, S.D.=0.63), followed by the functions and capabilities of the software ( = 4.30, S.D.=0.73), and the compatibility of the operating system and programs. other ( = 3.97, S.D.=0.84), price ( = 3.92, S.D.=0.79), and seller   ( = 3.91, S.D.=0.73), respectively. The overall satisfaction score of business accountant in Nong Bua Lamphu Province with more than 15 years of work experience and 10 - 15 years were more than those with work experience of 5 - 10 years and less than 5 years with a statistical significance at the 0.05 level.