ส่วนผสมทางการตลาดการท่องเที่ยวเชิงวัฒนธรรมชุมชนบ้านเสมา ตำบลหนองแปน อำเภอกมลาไสย จังหวัดกาฬสินธุ์

Abstract

From this research, the objective is to study the marketing ingredients for cultural tourism in the Ban Sema community, Nong Paen Subdistrict, Kamalasai District, Kalasin Province.

It is a combination of research methods. Quantitative, which includes a questionnaires by studying Thai tourists who travel. and people in the community Ban Sema, Nong Paen Subdistrict, Kamalasai District, Kalasin Province, totaling 163 people and qualitative research methods including in-depth interviews. Stakeholders in the area by studying from People in Sema village Personnel from government organizations and the private sector that is a group of entrepreneurs and analyzed using statistical techniques, namely mean and standard deviation. The research results found that

Thai tourists have tourist opinions on the marketing mix.Tourism Ban Sema, Kamalasai District, Kalasin Province Overall it is at a high level. and every aspect is at a high level in every aspect When considering each aspect

Guidelines for developing cultural tourism that are appropriate for organizing cultural tourism at Ban Sema, Nong Paen Subdistrict, Kamalasai District, Kalasin Province, found that 1) public relations Tourism during annual festivals such as has channels for selling products of people in the community. and publicizing the event in online formats such as Face Book, Website, Tiktok, Instagram, Twitter because they are popular and easily accessible channels. 2) Product design development To sell as souvenirs for tourists Should be promoted and supported by government agencies. There will be lecturers to practice developing product styles in the community. and 3) develop tourism activities cultural to attract the attention   of tourists Should promote and support activities for tourists to try making souvenirs. which is unique of traveling to Sema Village, Kamalasai District, Kalasin Province to create new experiences to tourists And it creates a true awareness of the culture and way of life of the local people. Also participate in the community.