THE CONCEPTUAL MODEL IN OPERATION PERFORMANCE OF GOLF TOURISM INTERMEDIARY

Abstract

Tourism is a powerful business sectors which generates massive impact in the world economy. Travel and tourism generate about $US 2.4 trillion GDP in 2014 which is 3.1 percent of global GDP, with 9.4 percent of world employment with 277 million jobs (World travel and tourism council, 2015). Tourism could be classified in several categories including sport tourism, the experience of travel to participate or observe in any sport related activities. Golf tourism is considered as one of sport tourism that creates huge income. The value of global golf tourism market is about $22.92 billion in 2016 and estimates to increase continually (Technavio, 2018). Most of golf traveler are prefer to travel international rather than their home country for golf trip while golf tour operator is preferred as an option for golf tourists to provide full service with extraordinary experience. Inconsequence, this research aims to studies, gathers and analyzes the related factors and develops the conceptual model in the operation performance of golf tourism intermediary in order to provide the best service with good business practice and sustainability especially in the function of tourism supplier and travel agency selection which are main elements in tourism supply chain.