DECISION MAKING FOR CHOOSING BALLET SCHOOL FOR CHILDREN
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Abstract
This research aimed to study the marketing mix factors affecting parents’ decision making process in sending their children to a ballet school in Chonburi province. The study of decision making for children to choose ballet in Chonburi province Conclusion Marketing mix factors (7P’s) Product Price Distribution Channels Marketing Promotion Personnel the results of the regression test show that the marketing mix (7P's) influences the decision making process of parents in sending their children to school. Ballet teaching in Chonburi as for the different personal factors affecting parents' decisions in sending their children to a ballet school in Chonburi, which is different. According to ANOVA statistical test revealed that personal factors in terms of sex, age, education, occupation, and income were different, which not affected parents’ decision making to send their children to a ballet school in Chonburi.
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ลิขสิทธิ์บทความวิจัยที่ได้รับการตีพิมพ์เผยแพร่ในวารสารมนุษยศาสตร์และสังคมศาสตร์ วไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ ถือเป็นกรรมสิทธิ์ของคณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ ห้ามนำข้อความทั้งหมดหรือบางส่วนไปพิมพ์ซ้ำ เว้นแต่จะได้รับอนุญาตจากมหาวิทยาลัยเป็นลายลักษณ์อักษร
ความรับผิดชอบ เนื้อหาต้นฉบับที่ปรากฏในวารสารมนุษยศาสตร์และสังคมศาสตร์ วไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ เป็นความรับผิดชอบของผู้นิพนธ์บทความหรือผู้เขียนเอง ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากเทคนิคการพิมพ์
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