THE DEVELOPMENT OF PARTICIPATORY COMMUNITY OF OCCUPATIONAL GROUP INTO COMMUNITY ENTERPRISE FOR TAMBON BAN KANG, MUEANG DISTRICT, SA KAEO PROVINCE

Abstract

The objective of this study was to investigate the participatory activity, the guidelines for the development of a community occupational group into a community enterprise, and the performance of the participatory community occupational group into a community enterprise for Tambon Ban Kang, Mueang district, Sa Kaeo province, through participatory action research. Data were collected from geo-social mapping, community calendar, financial planning, in-depth interview (15 key informants), and focus groups. The results of this study showed that the participatory activities enhancing community occupational groups into community enterprises were (1) a participatory workshop, (2) participatory action research, physical map, geo-social map, and financial planning, and (3) a workshop for the guidelines of the development of community occupational groups into community enterprises; the guidelines were (1) role setting, (2) transformational leadership, (3) distribution of local products to community enterprise, and (4) community enterprise promotion. The result of the performance of the participatory community of occupational group into a community enterprise found that community leaders and occupational representatives participating in the activity finally realized the importance of community enterprise promotion and supported the development of the potential of the occupational group, such as developing transformational leaders through forming a working group to drive local projects, Merit Makers (10 people), and marketing strategy with e-commerce (pickled bamboo shoots), which raised its sales growth to 5,800 baht per month from 2,245 baht, and also set up as a community enterprise on behalf of a traveling and shopping tour for Tambon Ban Kang, Mueang District, Sa Kaeo Province.