Factors influencing the organization's drive towards Agribusiness 4.0 with innovative capabilities Factors influencing the organization's drive towards Agribusiness 4.0 with innovative capabilities

Main Article Content

siriphong thanman

Abstract

The objectives of this research are to study factors influencing the development of agricultural businesses to entering Agribusiness 4.0 and to study innovative capabilities affecting the drive towards the Agribusiness 4.0 organization. The research methodology includes collecting data from literature reviews, related research, articles, and online databases during 2000 – 2021 to synthesize the factors that influence the chain-link theories of innovation. The result found factors that impact the organizations that enter Agribusiness 4.0. These were agricultural entrepreneurship, innovation and modern technology, and entrepreneurial network focus. The factors focusing on agricultural entrepreneurship have a direct effect on the factors focusing on innovation and modern agricultural technology and entrepreneurial network focus. The innovative capabilities that drive Agribusiness 4.0 include products, services, processes, and marketing strategies. This research result will be advantageous to the agricultural sector’s businesses, entrepreneurs, academics, and people involved in the policy formation of agricultural development at present and in the future.

Article Details

Section
บทความวิจัย

References

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