DEVELOPMENT OF COCONUT JELLY MOLDS FOR FRESH COCONUT MILK TAI KAO SUBDISTRICT COMMUNITY, SAM KHOK DISTRICT, PATHUM THANI PROVINCE

Abstract

              This research aims to study the context and the needs of the fresh coconut milk jelly group in Taikao Subdistrict, Samkhok District, Pathum Thani Province, Thailand. The obtained data will be used to design and develop fresh coconut milk jelly products and create fresh coconut milk jelly molds with unique characteristics of Taikao Subdistrict. The research methodology employed is Participatory Action Research (PAR), involving product design and development experts, the president and members of the fresh coconut milk group, and Taikao Subdistrict Administrative Organization officials. The research is divided into three phases: Phase 1: Data collection on the community context and the group's products. Phase 2: Design and development of the appearance of fresh coconut milk jelly products to meet customer needs. Phase 3: Development of skills in making fresh coconut milk jelly molds for distribution in online and community stores. The results of the study on the characteristics of the needs for the form of fresh coconut milk jelly products found that the original form of fresh coconut milk jelly has a good taste, but the form of the jelly still lacks a unique product identity. The project has designed and developed a unique form of fresh coconut milk jelly mold. Two training courses on making fresh coconut milk jelly molds were conducted: Course 1: Creation of fresh coconut milk jelly mold prototypes. Course 2: Creation of molds for casting fresh coconut milk jelly. The results of the project have led to the economic upliftment of the community, creating job opportunities, generating income, and enhancing product identity.