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The purposes of this research were 1) to develop the media promoting the associative thinking in the Thai language through the puzzle poetry with effectiveness of 80/80; 2) to compare achievement of the associative thinking in Thai language before and after the development of media promoting the associative thinking, and 3) to study the satisfaction of the grade 8 students of Secondary School with the activities promoting the associative thinking skills through the puzzle poetry. The sample consisted of 22 students of grade 8 in Phonsamran Secondary School in the academic year 2018. The data were collected by using exercises and tests and analyzed by statistics. The study found that the media promoting the associative thinking in language through the puzzle poetry had the effectivenes s of 80.06 / 80.15, which was slightly higher than the 80/80 norm, whereas, achievement of the pre-and post-tests of the associative thinking in Thai language which was developed by media promoting the associative thinking had the value of effectiveness at 0.6658 or 6.58 percentage. This meant that the development of students
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