Face-Saving Strategies in Answering Questions of Thai Celebrities from 3 Zaap's Television Program
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Abstract
The research aimed to investigate the “3 Zaap” which was the television program broadcasted on channel 3 every Sunday. The data was collected from 52 episodes of “3Zaap” television program that were broadcasted from July 2017 to July 2018. The study result showed that there were 11 Face-Saving Strategies in Answering Questions of Thai Celebrities from 3 Zaap” television programas follows: denying the assumptions, accepting the assumptions, answering vaguely, hedging, refusing to give answer, laugh, pleasantry, questioning the interview by means of rhetorical questions, avoid the answering, referring to other and self-abasement. This study revealed that image was the most important to Thai celebrities. They use dapolite language to answer questions to avoid a face-threatening act to themselves or others because their expression affected the popularity of people.
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