Language on signage: A study of syntax and pragmatics
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Abstract
This research article objectives to study the characteristics of language on signage in the fold of syntax and pragmatics. The analysis was conducted by using 200 photos of visual signs: 100 from Sukhumvit 3 (Nananua) and another 100 from Soi. Sukhumvit 63 (Ekamai). It was found from the findings that there were 5 issues of syntax. There were 1. The structure of “Ø + verb + noun (product)” and ellipsis 2. serial verb construction 3. The structure of “noun + noun” to show the type of business and service 4. topicalization and 5. switching of words. For pragmatics, there were 5 issues. There were 1. Illocutionary acts 2. Politeness 3. Indirect speech acts 4. Language of advertising and 5. Using language related to context and society.
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