Thai Contemporary Values in Didactic Literature of His Majesty the King Maha Bhumibol Adulyadej the Great

Abstract

The purpose of this research was to study Thai contemporary Values in didactic literature of King Rama IX from his four literary works:  Story of Mahajanaka, A Man Called Intrepid, Tito and Story of Thongdaeng. The content analysis was adopted for this research methodology. The results of findings the revealed that His majesty the King intended to cultivate twelve Thai Contemporary Values as follows: 1) adoration for the nation, religion, monarch 2) being honest, vigorous and sacrificial 3) being grateful, 4) inspiring for knowledge, 5) maintaining good traditions, 6) well-wishing for others, 7)  believing in monarchical democracy , 8)  being disciplinary, 9) endowing with Intellect and righteousness, 10) upholding philosophy of sufficiency economy, 11) endowing with physical and mental strength, and      12) being mindfulness for public interest.