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In the present time, there are many beauty pageants that are interested by young women around the world, and Miss Grand International is one of well-known beauty pageants that allows the contestants to give speeches to stop the war and violence. Within the speeches, the use of rhetorical devices appears in the speeches. The aim of this research was 1) to study the rhetorical devices used in the Miss Grand International and 2) to analyze rhetorical devices used in the Miss Grand International to stop the war and violence campaign speeches. The data were collected from video clips and transcribed into the written language from forty-six English speeches. The clips in this research used a purposive sampling between 2014 and 2018. The theoretical frameworks of rhetorical devices were employed from the work of Harris (2016), and Michalik and Michalska-Suchanek (2016). The study found that the five most frequent use of rhetorical devices in speeches were Pronouns, followed by Parallelism, Adjective (Degree), Anaphora and Rhetorical Questions. Furthermore, Synecdoche, Simile and Epanalepsis were the three types of rhetorical devices that were the least used. The data analysis shows that in the campaign to stop the war and violence has rhetorical devices in the speeches which influence audiences’ thoughts and views. These findings tend to indicate the importance of using rhetorical devices could affect the attitudes and opinions of the audiences.
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