The Cultural Tourism in New Normal Tourism of Bangkok Metropolitan Floating Market Communities
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Abstract
The research was aimed to: 1) study the context of Bangkok metropolitan floating market community, in physical descriptions of areas, community background, language, and local culture, 2) study potential of Bangkok metropolitan floating market community for cultural tourism, and 3) present the model of cultural tourism in new normal dimensions of Bangkok metropolitan floating market community. The research methodology was qualitative document research and fieldwork, in-depth interviewing and focus group. The purposive samplings were 36 of administrators, community members and tourists all concerned in 6 floating markets, 1) Klonglatmayom, 2) Khwan Riam, 3) Watsaphan, 4) Wat Talingchan, 5) Buengwatphrayasuren, and 6) Sampheng 2. The research findings revealed that: 1) the context in physical descriptions of areas, community background as a whole were canal, people travelling by boats, agriculturists, communicated in standard Thai language, local culture of alms giving to monks in boats, festivals of loykratong and songkran with the highlights of the souvenir shop, and waterfront restaurants, 2) potential of Bangkok metropolitan floating market community for cultural tourism, as a whole were in: (1) tourists’ attractions, (2) tourists’ receptions, and (3) administrations, 3) the model of new normal dimensions of Bangkok metropolitan floating market community was presented as “CSPPC MODEL” with 5 components: 1) Conceptual Innovations, 2) Service Innovations, 3) Participative Innovations, 4) Protective Innovations, and 5) Communication Innovations. The evaluation of cultural tourism in new normal dimensions of Bangkok metropolitan floating market community model was standard and contributed to the possibility, accuracy, and clearly coverage.
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