Study of Thai Horror Film Naming Concept and Narrative based on Ethno-semantics
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Abstract
This article aimed to study the concept of naming Thai horror films and Narrative according to ethno-semantics through text analysis. The results showed that producers named films and narrated stories with one or another concept, or it was the concept that combined several concepts into one story, or maybe there was a concept that challenged the original one. That was to say, the horror films before 2004 were natural and supernatural concepts, including Buddhism concepts, namely phi sam bat, phi hua khat and hian. The horror films from 2004-2008 were in line with scientific concepts, such as spirits showing in photos in sat toe kot tit winyan, ghosts appearing in motion picture films in prokraem na winyan akhat or teenagers being curious in long khong. Since 2009 Thai horror films have reflected the concept of postmodernism, especially the films produced by GTH Company, such as phi mak phra Khanong, ha phraeng ton khon kong The concept of a patriarchal social class intervened in every era because Thai films still mainly focused on presenting female ghosts, such as nang nak, buppha ratri, fak wai nai kai thoe, etc.
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