Development of a Basic Chinese Manual for Second-Hand Car Sales Representatives in Ban Du Subdistrict Municipality, Mueang Chiang Rai District, Chiang Rai Province

Abstract

This research aims (1) to study the problems and language needs of second-hand car salespersons in the municipality of Ban Du, Mueang District, Chiang Rai Province, (2) to develop a Chinese language manual for second-hand car salespersons in the municipality of Ban Du, Mueang District, Chiang Rai Province, and (3) to evaluate the effectiveness of the Chinese language manual for second-hand car salespersons in the municipality of Ban Du, Mueang District, Chiang Rai Province. The sample group used for data collection consists of second-hand car salespersons and Chinese language teaching experts, selected through purposive sampling. Statistical analysis includes percentages, means, and standard deviations. The research process is divided into four steps including analysis, design, development, and evaluation. The research findings indicate that second-hand car salespersons encounter communication problems in selling and servicing Chinese customers and have a need for Chinese language manuals that emphasizes vocabularies, phrases, and sentences in a work context. After using the Chinese language manual, it was found that the average scores for the second test of listening and speaking skills of
second-hand car salespersons increased with continuous practice. The satisfaction average scores for the Chinese language manual among the sample group were 4.67 and 4.71, indicating a high level of satisfaction.