An Analysis of the Language used in Restaurant and Café Signs in Mueang Chanthaburi District According to the Concept of Linguistic Landscape
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Abstract
This research article aimed to classify the language used in restaurants and café signs in Mueang Chanthaburi District and analyze their functions based on Landry and Bourhis’s concept of linguistic landscape. Data was collected from a total of 677 signs. The findings revealed that seven languages are used in the district, with Thai being the most common, followed by English, Japanese, Chinese, French, Korean and Italian. The primary function of these signs is linguistic information and convey meaning (62.48%), with a smaller percentage serving a symbolic and design function make up (37.52%). The study highlights that Mueang Chanthaburi District is a multilingual area, reflecting its status as a tourist destination with significant historical sites, a gemstone market, and fruit exports, all vital economic contributors to the province.
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References
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