Language Characteristics and Pragmatic Transfer of Korean Hosts who used Thai as a Second Language to present Thai Culture on the Cullan Hate Berry Channel
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Abstract
This article aims to study the linguistic characteristics of Thai language speech and the pragmatic transfer of Korean hosts who use Thai as a second language in presenting Thai culture on the YouTube channel Cullan Hate Berry, using content analysis of 6 episodes. The research results revealed language characteristics from the Thai-speaking of Korean hosts in 3 types: 1) pronunciation errors, such as pronouncing long vowels as short vowels, pronunciation not matching the tone, pronunciation not matching the vowel shape, pronunciation not matching the consonant. 2) choosing incorrect words, such as word formation, reordering of words, using unnatural repetition of words, using words with the wrong meaning, ellipsis of numeral classifiers or counting unit, and 3) using incorrect sentences and grammar, such as arranging words with the wrong position in a sentence, using words in a sentence with the wrong function. In terms of pragmatic transfer, there are 2 types of transfer: 1) pragmatic transfer, which is the application of rules and language forms from Korean to Thai, such as pronunciation, word choice, and grammar; 2) socio-pragmatic transfer, which is the application of principles based on Korean culture to communicate rhetorical actions in Thai. It enables the speaker to convey intentions within the context of Buddhism and rituals, addressing false beliefs, such as these errors that occurred during the development of knowledge in a new language as a result of pragmatic transfer, which was the transfer of negative aspects from the mother tongue to the second language, resulting in inappropriate language.
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