Editorial Board

Editorial

Contents

Willingness to Pay for Conservation of Wiang Kum Kam Cultural Heritage

1-9

Factors Affecting the Investment Decision Making on Mutual Funds of Retail Investors in Thailand

10-19

The Relationship Between Poverty and Economic Variables of Thailand

20-28

Personality Factors Influencing Job Characteristics and Achievement Motivation in Generation Y: Case Study of Workers in Government Sectors and Private

29-45

Impact of Customer New Expectations on Hotels’ Market Segmentation Hotel Business in the Province of Petchaburi (Cha-am)

46-57

Relationship of Supply Chain Management and Performance Measurement in Rubber Supply Chains

58-66

The elements of administrative leadership procedure towards faculty excellence: case study of three original public autonomous universities in Thailand

67-78

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