THE CHARM OF THAI CULTURE IN THE SOUTH

Abstract

        This academic article aimed to study 1) the culture of southern Thailand and 2) the charming identity of southern Thai culture. Most of the southern region of Thailand is adjacent to the coast. There are also mountains and abundant nature. Every year, many tourists like to visit the culture and natural beauty. There are 14 provinces in southern Thailand, some adjacent to neighboring countries. In the past, it was a coastal city, causing cultural exchange between each other. As a result, the people of this region have diverse cultures. Whether it is language culture, food culture, game culture, dress culture, and religious tradition culture. The combination of diverse cultures creates cultural charm. Nowadays, technology and Western culture play a huge role in the new generation. This makes the latest generation less popular with the cultural heritage of their hometown. When there is no preservation or inheritance of the culture that once had these charms and identities. It will be swallowed up and eventually fade away with time.