Behavior, Knowledge and Digital Media Usage of The Royal Household’s Civil Servants

Abstract

The objectives of this research were to study 1) the digital media use behavior of civil servants employed by the Royal Household; 2) their level of knowledge and digital media use skills; and 3) correlations between the Royal Household civil servants’ digital media usage behavior and their digital media knowledge and skills. This study employed a quantitative research approach using the survey method. The sample population consisted of 382 civil servants employed by the Office of the Royal Household, selected through a multi-stage sampling process. The research instrument was a questionnaire. Data were statistically analyzed using frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient. The results showed that 1) The samples surveyed used websites the most, followed by social media and news applications, in that order. They reported using digital media every day, most often in the morning before reporting to work. Their primary purpose was to stay informed about news and developments at the agency, follow global news, and remain up-to-date on current affairs, in that order. 2) Civil servants employed by the Royal Household had a high level of digital media knowledge and skills. The average scores for general digital media analysis skills were the highest, followed by the ability to creatively use and apply digital media in their work duties, evaluation of digital media in government work, and using discernment in accessing digital media/being aware of the importance and benefit of digital media, in that order. 3) The civil servants’ digital media behavior was not correlated to the level of their digital media knowledge and skills.

Keywords: Behavior, Knowledge, Digital Media, Royal Household Civil Servants