Digital Citizenship of Teachers and School Administrators Affecting Digital Organization Under Phetchaburi Primary Educational Service Area Office 2

Abstract

The objectives of this research were to: 1) study the digital citizenship of teachers and school administrators; 2) examine the digital organization of educational institutions; and 3) analyze the influence of digital citizenship on digital organization. The sample group consisted of 385 teachers and school administrators under Phetchaburi Primary Educational Service Area Office 2, determined using the Krejcie & Morgan table and selected via simple random sampling. The research instrument used for data collection was a 5-point rating scale questionnaire. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and Multiple Regression Analysis. The research findings revealed that: 1) the overall digital citizenship of teachers and school administrators was at a high level, with the aspect of respect for oneself and others in the digital world having the highest mean; 2) the overall digital organization of educational institutions was at a high level, with the aspect of promoting teachers and educational personnel to create a digital organization having the highest mean; and 3) digital citizenship significantly affected the digital organization of educational institutions at the 0.05 level, accounting for 52.4% of the variance (R² = 0.524). The variable with the highest predictive influence was learning, self-development, and communicating with others (β = 0.490), followed by responsible and safe digital usage (β = 0.294), and respect for oneself and others in the digital world (β = 0.192), respectively.

 Keywords: Digital Citizenship, Digital Organization, Digital Age Education Management