Strategies for Digital-Era Academic Administration for Secondary Schools in Northern Thailand
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Abstract
This research aimed to 1) assess the needs for digital-era academic administration in secondary schools in Northern Thailand, 2) develop strategies for such administration, and 3) evaluate the suitability and feasibility of the strategies. An Explanatory Sequential Mixed Method Design was employed in three phases. Phase 1 assessed needs through a questionnaire administered to 210 school administrators, drawn by stratified random sampling from a population of 459 administrators across 17 northern provinces, with data analyzed using the modified Priority Needs Index (PNImodified) and SWOT analysis. Phase 2 developed the strategies through semi-structured interviews with seven administrators of OBECQA award-winning schools, TOWS Matrix analysis, and expert review via a focus group with nine experts. Phase 3 evaluated the strategies through assessment by nine qualified experts using five-level rating scales. The findings were as follows. First, the current state of digital academic administration was at a high level and the desirable state at the highest level, yielding an overall PNImodified of 0.28. The highest-priority need was the integration of digital technology and the use of data for decision making. The critical weaknesses were the lack of information security systems, teachers limited creative use of technology, and administrators' limited use of data for policy decisions. Second, four main strategies were developed: (1) upgrading digital infrastructure and information security to reduce educational inequality; (2) integrating partnership networks to support educational provision and participation; (3) developing data-driven management and proactive quality-assurance systems; and (4) promoting digital innovators and active learning for value creation and vocational skills. Third, expert evaluation confirmed that the strategies were suitable and feasible at the highest level, with all 36 evaluation items meeting the established criteria
.Keywords: Academic Administration Strategies, Digital Era, Secondary Schools, Northern Thailand, Needs Assessment
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