The Next Normal - The Future of Printing and Packaging in Thailand

Abstract

It is without a doubt that the print landscape is going through a transformation and this, in turn, has a growing influence on processes in the industry - from conquering new dimensions with creative design, innovative materials to value-added finishing techniques that engage the senses in previously unknown ways to create entirely new experiences. Global trends such as the circular economy, artificial intelligence, the digital economy, and connected consumers are forces driving this transformation. Thailand’s printing and packaging landscape are no different and against this fast-changing global marketplace, it is essential for Thai business owners and industry players in the printing and packaging industry, to adapt themselves and push forward into the digital economy and be at the forefront in order to drive Thailand 4.0. By the way, the COVID-19 pandemic has changed the ecosystem of the world, it has produced a tsunami of new signals that are impacting people's life and its effects will continue. Business leaders should keep this in mind as they prepare for the new normal. Specifically, for Thailand’s printing and packaging sectors, printing companies will need to adapt to new competitive landscapes, revamp business models and find new ways to create value. In a bid to heighten efforts to prepare Thailand’s printing and packaging industries for the future and better position Thai companies for global opportunities.