The Development of Content Set and Activity for Public Relations Focusing on Participation in the Video Clip Contest Project Titled in “The Scholarship for Children, Funding for the Future”

Abstract

The objectives of this research were to develop and evaluate the quality of content set and activity for public relations focusing on participation in the video clip contest project titled in “The Scholarship for Children, Funding for the Future”. To evaluate perception and satisfaction of audiences towards such content, the following tools were used:  content set and activity for public relations focusing on participation in the video clip contest project titled in “The Scholarship for Children, Funding for the Future”, a questionnaire to evaluate quality of content and media presentation, a questionnaire to evaluate perception, and a questionnaire to evaluate audiences’ satisfaction from sophomore’s students of the Department of Educational Communications and Technology, in Advertising and Public Relations course (ETM 202) that has joined activity for public relations focusing on participation in the video clip contest project titled in “The Scholarship for Children, Funding for the Future”, Faculty of Industrial Education and Technology from the started to the end and pleasure to answer the questionnaires 30 participants. According to the specialists who evaluated the results, content’s quality was in a very good level (= 4.75, S.D. = 0.44). While quality of media presentation was in a very good level (= 4.63, S.D. = 0.49). Also, audiences’ perception was in the highest level (= 4.70, S.D. = 0.54) . Audiences’ satisfaction was in the highest level (= 4.58, S.D. = 0.55) too. This can be concluded that the content set and activity for public relations focusing on participation in the video clip contest project titled in “The Scholarship for Children, Funding for the Future” is viable.