The Outcome from the Development of Multimedia and Special Events for Public Relations through Cooperative Learning to Promote the Funding Campaign for Faculty of Industrial Education and Technology Students with Financial Hardship

Abstract

This study was aimed to synthesize research studies into the development of multimedia and special events for public relations through cooperative learning to promote the funding campaign for Faculty of Industrial Education and Technology students with financial hardship at King Mongkut’s University of Technology Thonburi. The analysis wad done through the evaluation of quality in terms of contents and media presentation as well as the evaluation of perception and the satisfaction of the sampling group towards the multimedia and special events for public relations through cooperative learning to promote the funding campaign for Faculty of Industrial Education and Technology students with financial hardship. The multimedia and special events for public relations were integrated in the ETM 361 Presentation Skills II course and were presented through facebook page, posters, promotional flags, viral media, video clips and hybrid special activities during Covid-19. The researchers analyzed, designed, developed, implemented and evaluated the multimedia and activities in accordance with the ADDIE Model in the first semester of the academic years 2019 and 2020. There were 5 stages of cooperative learning as in engagement, exploration, transformation, presentation and reflection. The findings showed that the quality of the contents of the multimedia and Special Events for Public Relations was evaluated by the expert to be at a very good level. The quality of the media presentation was evaluated to be at a very good level. The perception of the sampling group regarding the multimedia and the Special Events for Public Relations was at high to the highest levels. The satisfaction of the sampling group towards the multimedia and the Special Events for Public Relations was at high to the highest levels. These confirmed the research hypotheses. The feedback by the sampling group regarding cooperative learning was also at a good level. The funding campaign for Faculty of Industrial Education and Technology students with financial hardship was considered to be beneficial for both organizers and students. It can be concluded that the outcomes from the development of multimedia and special events for public relations through cooperative learning to promote the funding campaign for Faculty of Industrial Education and Technology students with financial hardship was of good quality with good feedback by the students and they could apply this knowledge to real situations in the future.