Packaging design for Chinese pastries of Community Products by Applying Quality Function Deployment

Abstract

The objectives of this research were to develop packaging specification for Chinese pastries packaging by applying Quality Function Deployment technique to convert the target group's needs, to develop Chinese pastries packaging prototype of packaging structure and graphics, and to evaluate the packaging prototype in terms of functionality and satisfaction of the target group.  The packaging design process consisted of studying the needs of the customers towards the packaging of Chinese pastries from a sample group of 126 people who consume Chinese pastries in Singburi Province, then using the Quality Function Deployment (QFD) technique as tool to convert the customer requirements into technical specifications to be used to design the structure and graphics of the packaging prototype and finally evaluating the developed packaging prototypes. The research results found that the important level of customer’s demand factor were using natural materials that are environmentally friendly (  = 4.45), having  products to choose at various price levels (  = 4.43) and helping to extend the shelf life of the pastries (  = 4.42), respectively. From the development of technical specifications of packaging, the packaging structure and packaging graphics were designed to have their characteristics in accordance with the top five sequence of customers’ needs which were the standard packaging structure and size for three products, clearly showing the product price, unique identity with easily recognition, having completely and clearly essential product information and sealed package. The results of the packaging prototypes evaluation found that the developed packaging had drop test performance at good level and the customers’ satisfaction at highest level.