Album Visual Content Development for Public Relations to Promote the Image of Fiet Ambassador

Abstract

The purpose of this research was to develop and find the quality of album visual content for public relations to promote the image of Fiet Ambassador,  This project can evaluate the perception and satisfaction of the sample. Tools used are 1) album visual content for public relations to promote the image of Fiet Ambassador. 2)content and media quality assessment form of Fiet Ambassador Visual Content Album. 3) quality evaluation form of samples perception and. 4) quality evaluation form of samples satisfaction. Data were collected from a sample group consisting of 30 members of the Student Club page of the Faculty of Industrial Education and Technology. That watch visual content as an album and willing to cooperate in making the assessment form. It is performed by a selective method. Developed according to the 5 stages of the ADDIE Model as in Analysis, Design, Development, Implementation and Evaluation. The results of the expert evaluation showed that the quality of content evaluation were at good level (  = 4.33, S.D. = 0.51). The results of the evaluation of presentation media quality were at a very good level (  = 4.71, S.D. = 0.38). The perception score was at the highest level (  = 4.68, S.D. = 0.47) and satisfaction of the samples was at the highest level (  = 4.52, S.D. =  0.50). Therefore, the album visual content  for public relations to promote the image of Fiet Ambassador developed can be use practically.