The Development of Online Content Set with Interactive Communication Activity to Promote Fake News Literacy for Students

Abstract

This research was aimed 1) to examine the demands of the sampling group regarding the development of online content set with interactive communication activity to promote fake  news literacy for students, 2) to develop and to evaluate the quality of the online content set with interactive communication activity, 3) to evaluate the perception, and 4) to evaluate the sampling group’s satisfaction towards the online content set with interactive communication activity which were developed according to the 5 stages of the ADDIE Model as in Analysis, Design, Development, Implementation and Evaluation. The sampling group in this study consisted of 30 first-year undergraduate students in the Department of Educational Communications and Technology, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi in the first semester of the academic year 2021. They were chosen using purposive sampling method out of those who enrolled in the ETM 102 Mass Communication course and were willing to participate. The tools in this study consisted of 1) the questionnaire on the demands of the sampling group, 2) the online content set with interactive communication activity, 3) the evaluation form for the quality of contents and media presentation, 4) the evaluation form for the perception, and 5) the satisfaction questionnaire. The results showed that the demands for the online content set with interactive communication activity were at the highest level (  = 4.53 , S.D. = 0.05). The quality of the content set was at a very good level (  = 4.67, S.D.= 0.23) and the quality of the media presentation was at a very good level (  = 4.92, S.D. = 0.26). The perception was at a high level (   = 4.30 , S.D. = 0.07) and the satisfaction was at the highest level (  = 4.69 , S.D. = 0.10). It could be concluded that the online content set with interactive communication activity could be used as an instructional material in the course and could be used to help students identify fake news.