The Development of a Digital Infographic Content on Social Media for Promoting a Product of Homemade Bakery

Abstract

The objectives of this research were to develop and assess the quality of digital infographic content for promoting a product of homemade bakery on social media, to assess perception and satisfaction of the group of customers by using the digital infographic content on social media that was created. The assessment tools used in the study consisted of content and media quality form, perception form, and satisfaction form. The research was conducted by using a purposive sampling method with a sample of 30 people from Facebook Fanpage members: kinnhom, who are willing to agree and answer the questionnaire. The created media were evaluated by 6 experts in content and media section. The data analysis was done by mean and standard deviation. The results of this study showed that the evaluation of content quality was at a good level ( = 4.49, S.D. = 0.57) and the media quality was at a very good level ( = 4.53, S.D. = 0.66). Also, the perception was evaluated at a high level ( = 4.40, S.D. = 0.64) and the satisfaction of the sample was at a high level ( = 4.39, S.D. = 0.64). Therefore, the digital infographic content on social media for promotional purposes homemade bakery product can be applied to use in the real situation with acceptable quality.