The Development of Infographic Public Relations Media on the Code of Ethics B.E. 2567 and Dos and Don'ts Guidelines to Raise Awareness for Chulalongkorn University Community

Abstract

This research aimed to 1) develop infographic public relations media on the Code of Ethics B.E. 2567 and Dos and Don'ts Guidelines to raise awareness for Chulalongkorn University community. 2) evaluate the quality of infographic public relations media to raise awareness of the Code of Ethics B.E. 2567 and Dos and Don'ts guidelines 3) assess the perception of the sample group towards the infographic public relations media to raise awareness of the Code of Ethics B.E. 2567 and Dos and Don'ts guidelines, and 4) evaluate the satisfaction of the sample group with the infographic public relations media to raise awareness of the Code of Ethics B.E. 2567 and Dos and Don'ts guidelines. The research tools used in this study were: 1) infographic public relations media to raise awareness of the Code of Ethics B.E. 2567 and Dos and Don'ts guidelines. 2) Content and media quality assessment form. 3) the perception assessment form, and 4) the satisfaction assessment form. The sample group in this study consisted of CU-ITA Agent Line group members, selected through simple random sampling, totaling 40 participants. The research results revealed that the quality of the content was at a very good level ( 𝑥̅ = 4.90, S.D. = 0.49), the quality of the media was at a good level ( 𝑥̅ = 4.17, S.D. = 0.72), the perception of the sample group was at a high level ( 𝑥̅ = 4.26, S.D. = 0.81) and the satisfaction of the sample group was also at a high level ( 𝑥̅ = 4.46, S.D. = 0.73). Therefore, the development of infographic public relations media to raise awareness of the Code of Ethics B.E. 2567 and Dos and Don'ts Guidelines for Chulalongkorn University community is considered to be of high quality and practical for use.