The Development of E-books in Conjunction with the Exhibition to Enhance Awareness of Advertising Photography for Undergraduate Students

Abstract

The research aimed to achieve the following objectives 1) To survey the needs of the sample group for the development of an electronic book in conjunction with an exhibition to enhance awareness of advertising photography for undergraduate students. 2) To develop and assess the quality of the electronic book in conjunction with the exhibition on advertising photography. 3) To compare the awareness of the sample group before and after viewing the electronic book in conjunction with the exhibition to enhance awareness of advertising photography. 4) To evaluate the satisfaction of the sample group with the electronic book in conjunction with the exhibition to enhance awareness of advertising photography. The sample group consisted of 30 third-year undergraduate students enrolled in the ETM 344 Advanced Photography for Advertising course, from the Department of Educational Technology and Communications, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi, registered in the second semester of the academic year. The sample was obtained through simple random sampling. The research findings are as follows: The survey of the needs for developing the electronic book in conjunction with the exhibition to enhance awareness of advertising photography revealed at the highest level of need ( = 4.76, S.D. = 0.51). The quality of the content was at a good level ( = 4.30, S.D. = 0.47), and the quality of the presentation media was at a  good level ( = 4.42, S.D. = 0.40). The awareness of the sample group after viewing the electronic book in conjunction with the exhibition was significantly higher than before at the .01 level. The satisfaction with the development of the electronic book in conjunction with the exhibition to enhance awareness of advertising photography was at the highest level ( = 4.93, S.D. = 0.26). In conclusion, the development of the electronic book in conjunction with the exhibition to enhance awareness of advertising photography for undergraduate students is of high quality and can be practically applied.