A CAUSAL MODEL AFFECTING THE EMPLOYEE PERFORMANCE OF EVENT BUSINESS EMPLOYEES IN THAILAND

Abstract

This research is a part of a dissertation of A causal relationship model affecting the performance of the employees in event organizer business in Thailand event business employees in Thailand. This study aims to study 1) The level 2) The influence of human resource management, the relationship to the organization, the behavior of good employee toward organization, the satisfaction and the operation outcome 3) Create the casual relationship model which affecting the employee’s performance in event organizer business which mixed used of qualitative and quantitative have been applied.  The research group was 415 employees in event organizer business which registered in Northen event organizer entrepreneur association which randomly selected 60 places. The statistic program has been used. The qualitative method was analyzing the dialog of in-dept interview with 90 expertise. The research tools are questionnaire and interview script, Statistics used include means, correlations, and analysis of the harmony of structural equation models. The results of the study found that 1) The level of satisfaction was the highest rank. Order by the relationship to organization, the behavior of good employee toward organization, and human resource management, found that every aspect was at a high level. 2) the influence of human resource management strategy has directly affected toward the satisfaction in working, the good behavior and the relationship to the organization. The operation outcome has been influenced directly through the good behavior of the employees the satisfaction and relationship to the organization witch the statistic level at 0.05 3) A causal relationship model affecting the performance of the employees in event organizer business in every factors were Chi-square=149.831, Chi-square/df=1.171, df=128, p=.091, GFI=.965, AGFI=.943, CFI=.991, RMSEA=.020, RMR=.010. The used model was TAJSC Model and the research result has been found from the training and the operation development and adaptation. Moreover, including having a kind attitude has influenced to the organization relationship in a sustainable long term.