The progressive party selection behavior of voters in Pathum Thani Province

Abstract

The Progressive Party has used strategies to base votes in the election by emphasizing the goal of political communication, which is close to the heart. Therefore, it may make you feel that politics is alive. can be criticized The Progressive Party communicates party policies through social media. To express a variety of social positions There are many party members with various career statuses and are new faces in the political industry. including a working group within the party consisting of a wide range of age groups By Election 2023, it was found that 'TikTok' was the platform with the highest mentions and engagement with 186,393,775 views, or 63% of all social media, followed by 'Facebook' and 'Twitter' in second place. and 3, while 'Instagram' and 'YouTube' were ranked last, which makes TikTok play a very important role in being a promotion space for political parties, both positive and negative. With all the above mentioned, the progressive party selection behavior of voters in Pathum Thani province affects social media factors. And the strategy that the Kao Kao Party has used to make the noise on social media about the popularity of 'Pitha' and the Kao Kao Party turn into votes for the Kao Kao Party to win the election.