THAI GHOST COMICS: THE DESIGN CREATES A TERRIFYING ATMOSPHERE OF THAI LITERATURE USING ARTISTIC ELEMENTS FOR DISSEMINATING CULTURE AND BUILDING THE THAI ECONOMY

Abstract

This research article aims to 1) Explore the approaches and processes involved in creating a horror atmosphere through artistic elements. and 2) Develop creative works based on these concepts and processes, culminating in a prototype framework for designing horror atmospheres using artistic components. This qualitative study involves two primary groups Key Informants Thirty experts in horror atmosphere creation, selected through purposive sampling. Sample Group 400 individuals aged 18 - 29 with experience and understanding of storytelling and comic strip media, also selected purposively. Data collection methods include structured questionnaires and in-depth interviews. Findings The study reveals that the creation of horror atmospheres through artistic elements is deeply rooted in the cultural beliefs of the Isan community in Thailand. Ghosts are perceived as symbols of supernatural power beyond human control, reflecting beliefs in karma, moral lessons, and fears of the unknown. These narratives often convey themes of love and attachment transcending lifetimes and express fears associated with the misuse of black magic. The creative works developed from these concepts analyze the construction of horror atmospheres through artistic elements within a societal context. They align with cultural codes related to religion, beliefs, values, perspectives, and aesthetic design principles. By compiling and conveying stories about ghosts, spirits, and Thai folk beliefs, these works illustrate the connection between humans and the supernatural.