Published: 2025-05-22

DIGITAL ACCOUNTING TECHNOLOGIES THAT IMPACT THE PERFORMANCE OF INDEPENDENT ACCOUNTANTS

Piyanuch Mongkonnum, Narisa Wongmasor, Sirirchai Kaekul, Pimjai Kerdkumrai

43-54

THE RELATIONSHIP BETWEEN EMOTIONAL QUOTIENT AND GAME ADDICTION IN EARLY ADOLESCENCE

Kessara Tongprapai, Thunchanok Wirarach, Nutsurang Kingkhuntod

82-95

THE INFLUENCE OF INNOVATIVE BEHAVIOR AND WORK ETHICS ON THE JOB PERFORMANCE OF TOUR GUIDES IN THE THREE SOUTHERN BORDER PROVINCES

Nutsana Na Phayap, Wilasinee Thanapitak, Thanita Sae-Chee, Natsamol Jirangvoraphot, Naruemon Eadsui

96-106

CRISIS COMMUNICATION FOR PEOPLE TO RECEIVE VACCINATION SERVICES AGAINST COVID-19 OF BANGKOK

Seaksonk Wonnapongs, Supaporn Sridee, Haruthai Panyawuttrakul, Sman Ngamsanit

230-242

NEW SOCIAL AND POLITICAL MOVEMENT OF THAI YOUTH, CASE STUDY: 2014 – 2022

Phramaha Sathit Sutemano (Ratchawong), Weeranuch Promjak

269-278

MARKETING MIX FACTORS AFFECTING THE DECISION - MAKING PROCESS TOWARD ATTENDING FITNESS CENTER IN SUPHANBURI PROVIENCE

Chattrakul Panuthai, Patcharee Thongkampanit, Chareerat Udomvirojsin, Pawares Phanthayuth, Amporn Krutwong, Surachet Kwannai, Pichpon Boonkongsen, Sriprapa Thokaew, Naruedach Werasuk

304-317

A COMPARATIVE STUDY OF STARBUCKS’ PERCEIVED BRAND EQUITY BY DEMOGRAPHIC CHARACTERISTICS OF CONSUMERS IN PHUKET PROVINCE

Khwanruedi Kaeohit, Phattarawan Tantong, Somjai Nupueng, Nittida Sudmai, Nuanrath Wattana, Suchart Chansamran

344-357

THE PUBLIC ADMINISTRATION AND GOVERNANCE POLICY OF HIS MAJESTY KING TRAILOKKANAT PERIOD

Phrakhru Baidika Wasan Phanyatharo (Nongsai), Phasakorn Dokchan, Kampanart Wongwattanapong

358-372

FUTURE SKILLS ASSESSMENT SYSTEM WITH EMPOWERMENT CONCEPT FOR LEARNERS OF BASIC EDUCATION LEVEL

Thanatep Namponwatthanakul, Nittayarat Khongnaluek, Kusuma Jaisabuy

386-400