THE DEVELOPMENT PROCESS OF CONTEMPORARY WICKERWORK CRAFT INNOVATORS UNDER THE CREATIVE ECONOMY CONCEPT: A MULTIPLE CASE STUDY

Abstract

This research aims to investigate the characteristics of innovative craftspeople in contemporary wickerwork artisanship within the creative economy framework and to examine their developmental processes. The study employs a qualitative multiple case study methodology divided into two phases: 1) An examination of the characteristics of five purposively selected creative innovators in contemporary wickerwork artisanship within the creative economy context, using document analysis and related research to establish selection criteria, with data collected through in-depth interviews and observation; and 2) An analysis of the developmental processes of contemporary wickerwork artisanship within the creative economy framework, utilizing data categorization and triangulation methods. The findings reveal that innovative wickerwork artisans demonstrate four characteristic domains: 1) Education and learning approaches; 2) Sources of inspiration; 3) Work methodologies and problem-solving techniques; and 4) Business understanding. The creative practitioners develop their innovative contemporary wickerwork artisanship through employing multiple skills: connecting traditional wisdom with contemporary design; formulating questions to develop products and enhance value; observing materials, markets, and consumer preferences; establishing networks with craftspeople and experts; experimenting with new techniques and materials; and storytelling to convey cultural value and increase product worth. These creative practitioners apply these skills in varying sequences and intensities, with the establishment of networks with communities and traditional craftspeople serving as a crucial component. The research contributes new knowledge in three areas: 1) The application of innovative skills congruent with cultural contexts, educational backgrounds, and experiential knowledge; 2) The occurrence of knowledge transformation through parallel cyclical processes; and 3) The integration of knowledge cycles resulting in comprehensive knowledge transfer.