THE DEVELOPMENT OF COMMUNITY BASED TOURISM RAISES THE LEVEL OF THE GRASSROOT ECONOMY TOWARD SUSTAINABLE SELF MANAGING COMMUNITIES IN KRABI, PHANG NGA AND PHUKEY PROVINCE

Abstract

This research article aims to assess the assessment level of the standard assessment of community tourism towards sustainable conscious communities. Sustainable and propose guidelines for community tourism development. Raising the grassroots economy to sustainable self-managed communities in Krabi, Phang Nga and Phuket provinces is a mixed-method research, including:
1) Quantitative research: Sample groups include those involved with tourists, community leaders, local leaders, community developers, business people, school administrators, teachers, students, and university students. government organizations Private sectors Regarding community tourism management, academics, religious leaders, citizens and tourists. Calculated from Taro Yamane's formula, the sample group was 389 people. and 2) Qualitative research the key informants were community leaders, occupational group leaders, and entrepreneurs (3 people per province) and the general public (4 people per province) or interviewed until the data reached saturation. The research tools were questionnaires and in-depth interviews. Data were collected using questionnaires and in-depth interviews. Statistics used in the research and data analysis include: The research results found that the overall satisfaction assessment results had the highest average value. Results of the assessment of community tourism standards, overall, the average value is at the highest level. And the guidelines for community tourism development to raise the grassroots economy to sustainable self-managed communities have 5 aspects: 1) Community tourism management, 5 activities 2) Economic, social and quality of life management, 2 activities 3) Community cultural heritage conservation and promotion, 3 activities 4) Systematic and sustainable management of natural resources or the environment, there are 4 activities and 5) Quality of community tourism services, there are 3 activities.