COMMUNITY ENTERPRISE DRIVING TO ACCESS THE STATE BUDGET TO CREATE JOBS. GENERATE INCOME FOR THE COMMUNITY MANAHETHEMSELVES SUSTAINABLY. IN KRABI, PHANG NGA AND PHUKET PROVINCES

Abstract

This research aims to study the problems, satisfaction levels, and development approaches of community enterprise groups to access government budgets to create jobs and generate income for sustainable self-managing communities in Krabi, Phang Nga, and Phuket provinces. This is mixed-method research. The sample group includes people involved in community tourism management and community leaders, selected using Taro Yamane's calculation formula, resulting in a sample of 376 people. The main informants were representatives from various agencies related to community tourism management, 30 people were specifically selected. The research instruments were questionnaires and interviews. Data were collected using questionnaires and interviews. Statistics were used in the research and data analysis. The research results found that the problems in driving community enterprises to access government budgets include: 1) Developing the potential of personnel and community enterprise entrepreneurs; 2) Upgrading products and services in community enterprise groups to meet standards and be able to support the target market. 3) Promoting the integration of cooperation among community enterprise networks and 4) Promoting public relations and proactive marketing of products and services in community enterprises with a level of satisfaction in the development of community enterprise groups. Overall, the average value is at the highest level. For the guidelines for driving community enterprises to access government budget, they are: 1) The potential of personnel and community enterprise entrepreneurs should be developed. 2) Products and services in community enterprise groups should be upgraded to meet standards and be able to support the target market. 3) The integration of cooperation among community enterprise networks should be promoted to create jobs, create careers, and promote community-based tourism towards sustainability and 4) should promote public relations and proactive marketing of products and services in community enterprises.