DEVELOPMENT AND INCREASE THE VALUE FOR COMMERCIAL TRADE PRODUCTS OF THE COMMUNITY ENTERPRISE OF BAAN THAP CHRIST FLOWER GROUP

Abstract

His research article aims to study and analyze the environment and potential of the Ban Thap Khris Ornamental Plants Community Enterprise Group in entrepreneurship and to analyze production costs and production returns to determine selling prices and plan appropriate profits. This qualitative research was conducted. Key informants included academics, local scholars, community enterprise group representatives, and those knowledgeable about dahlias, such as farmers and growers in the area or nearby (10 people), and 13 members of the Ban Thap Khris Ornamental Plants Community Enterprise Group, Khlong Cha-un Subdistrict, Phanom District, Surat Thani Province. and 7 people who are interested in general, totaling 20 people, selected the key informants specifically. The research tools used were in-depth semi-structured interviews, collecting data with in-depth interviews in the field, analyzing data on production costs of the herbal drink, descriptively. The research results found that the environment and potential of the Ban Thap Khrit flower and ornamental plant community enterprise in being an entrepreneur. Dahlias can be found throughout the country, especially in the southern region. The group was founded in 1999 and registered as a community enterprise group in 2005. Currently, there are 13 members. They analyze production costs and production returns to determine the selling price and plan appropriate profits. Their strengths lie in local raw materials, but their weaknesses lie in marketing and quality control systems. The total cost of 1,000 bottles is 11,575 baht, or 11.58 baht per bottle, with direct raw material costs being the most important factor. With a profit margin of 50%, the selling price per unit should be 17.37 baht. This information is useful for business planning for sustainability and market competition.