DEVELOPMENT OF ONLINE LESSONS IN THE METAVERSE FORMAT COMBINED WITH ACTIVE LEARNING IN THE ONLINE COMMERCE COURSE FOR VOCATIONAL CERTIFICATE STUDENTS IN MARKETING

Abstract

Research article aims to: 1) Examine the effectiveness of an online lesson in a Metaverse format combined with the Active Learning approach for the Online Commerce course among vocational certificate students in Marketing; 2) Compare students’ learning achievement before and after studying with the Metaverse-based online lesson combined with the Active Learning approach in the Online Commerce course; and 3) Investigate the satisfaction of vocational certificate students in Marketing toward the Metaverse-based online lesson combined with the Active Learning approach. The research population consisted of vocational certificate students in the Marketing program during the second semester of the 2025 academic year, from a vocational education network in Songkhla Province. The population included five colleges, with 259 students in total. The sample group consisted of 40 vocational certificate students in the Marketing program at Luang Prathan Ratnikon Industrial and Community Education College during the second semester of the 2025 academic year. The sample was selected using simple random sampling, with schools as the sampling units. The research instruments included online lessons, an achievement test, and a satisfaction questionnaire. The research findings revealed that: 1) The efficiency analysis result was 87.63/84.97; 2) The sample group’s post-learning achievement scores were significantly higher than their pre-learning scores at the .01 level; and 3) Overall, students’ satisfaction with the online lesson was at a high level ( = 4.44, S.D. = 0.48), indicating that the instructional approach can be effectively applied in teaching and learning.