Vol. 10 No. 7 (2026): July 2026 | Journal of Social Science and Cultural

THE DEVELOPMENT OF ADAPTIVE LEADERSHIP MODEL OF SCHOOL ADMINISTRATORS TO REINFORCE DIGITAL COMPETENCY OF TEACHERS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE SURATTHANI CHUMPHON

Kiattisak Chukeao, Weerayut Chatakan, Chusak Ekpetch

1-18

PDF

PERSONNEL DEVELOPMENT POLICY FOR PRIVATE ISLAMIC SCHOOLS IN SAI BURI DISTRICT, PATTANI PROVINCE

Hasan Akrim Dongnadeng, Meekawatee Chelong, Utaibah Suen, Nureehan Jantharot, Roniyah Kaday, Rusnani Dayee, Buchitha Areeyaporn

19-31

PDF

DEVELOPMENT OF ONLINE LESSONS IN THE METAVERSE FORMAT COMBINED WITH ACTIVE LEARNING IN THE ONLINE COMMERCE COURSE FOR VOCATIONAL CERTIFICATE STUDENTS IN MARKETING

Thanyaluck Sae-lim, Arisra Boonrat

47-59

PDF

SINGORA TO SINGHANAKHON: A HISTORICAL LEARNING ROUTE

Pakorn Limyothin, Angsana Na Songkhla, Nilawan Tipboon

60-76

PDF

THE DEVELOPMENT OF A SLEEP QUALITY PROMOTION MODEL BY EXERCISE AMONG WORKING-AGE PEOPLE WITH INSOMNIA IN BANGKOK METROPOLIS

Nuttaporn Ouamkum, Kamonmarn Virutsetasinn

77-93

PDF

DEVELOPMENT OF MATHEMATICS LEARNING ACHIEVEMENT IN SOLVING MIXED ADDITION, SUBTRACTION, MULTIPLICATION, AND DIVISION WORD PROBLEMS THROUGH LEARNING MANAGEMENT USING THE KWDL TECHNIQUE COMBINED WITH BOARD GAMES FOR FOURTH-YEAR PRIMARY SCHOOL STUDENTS

Piyathida Noppharat, Ketthawa Bunprakarn, Chutima Tassaro

94-106

PDF

THE PROTOTYPE OF ECOTOURISM WITH DIGITAL MEDIA, CONVENTIONAL ARTIFICIAL INTELLIGENCE (CAI) AND VIRTUAL REALITY (VR) TECHNOLOGY, A CASE STUDY OF THANYABURI ZOO, THAILAND

Jenasama Srihirun

107-125

PDF

A SECONDARY DATA ANALYSIS OF GENDER DIFFERENCES IN SOCIAL MEDIA MARKETING, LUXURY BRAND EQUITY, BRAND LOYALTY, AND REPURCHASE INTENTION AMONG THAI ONLINE LUXURY CONSUMERS

Narong Anurak

126-136

PDF

THE DEVELOPMENT OF AN EDUCATIONAL BOARD GAME INNOVATION TO MITIGATE LEARNING LOSS IN READING AND WRITING SKILLS AMONG PRIMARY SCHOOL STUDENTS UNDER SURIN PROVINCIAL EDUCATION OFFICE

Patcharee Ketjapo, Piyanun Phulsopha, Jirayut Somkhunngern, Kamonrat Wongtamart, Ketsuda Prasatpinyo

137-150

PDF

CURRENT STATE OF LIFE AND CAREER SKILLS AMONG ELEMENTARY STUDENTS IN SMALL-SIZED SCHOOLS OF BANG SAI DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

Tanwarat Pinthong, Somkid Tankeng, Cherlyn Sirisetpop, Pannraphat Takolpuckdee, Yatawee Suksomkasem

163-175

PDF

ENHANCING THE CIVIL AVIATION AUTHORITY OF THAILAND COMPLAINT MANAGEMENT EFFICIENCY IN COMPLIANCE WITH THE QUALITY MANAGEMENT SYSTEM ISO 10002:2018

Sarayut Yanasorn, Waraporn Temkaew, Prachyanun Nilsook

176-188

PDF

DEVELOPMENT OF AN EXERCISE MODEL USING MUSICAL CHAIRS AFFECTING THE PHYSICAL FITNESS OF ELDERLY PEOPLE AT BAN NONG SAI, MUEANG DISTRICT, UDON THANI PROVINCE

Virasak Kulchawa

189-202

PDF

MARKETING COMMUNICATION STRATEGIES INFLUENCING CONSUMER ENGAGEMENT IN MODERN RETAIL BUSINESSES IN NAKHON SI THAMMARAT PROVINCE

Samaporn Nualsut, Bamrung Srinuanpan, Chawanrat Srinuanpan

203-218

PDF

DEVELOPMENT OF A COMPUTER TECHNOLOGY LEARNING ECOSYSTEM FOR INDUSTRIAL ARTS USING THE FOUR NOBLE TRUTH’S STRUCTURE

Chatchai Kaewdee, Rattayakorn Thaiphan

219-233

PDF

THE STUDY OF CURRENT CONDITIONS, DESIRABLE CONDITIONS, AND ESSENTIAL NEEDS IN FORMULATING MANAGEMENT STRATEGIES TOWARD HIGH-PERFORMANCE ORGANIZATIONS OF PROVINCIAL EDUCATION OFFICES IN NORTHEASTERN

Watcharapong Pipatsuriyawong, Pimporn Jarujit, Nawatkorn Homsin

234-246

PDF

THE DEVELOPMENT OF AN INSTRUCTIONAL MODEL BASED ON DSNM MODEL INTEGRATED WITH DESIGN THINKING TO ENHANCE ACTIVE LEARNING MANAGEMENT COMPETENCIES OF INDUSTRIAL ARTS STUDENTS UNDER THE BACHELOR OF EDUCATION PROGRAM AT NAKHON SI THAMMARAT RAJABHAT UNIVERSITY

Wilawan Phumee, Chatchai Kaewdee

247-258

PDF

A MODEL OF INNOVATION MANAGEMENT IN CORPORATE COMMUNICATION OF PETROLEUM AND REFINERY COMPANIES

Sompong Tansatitkhun, Chamraen Khangkasri, Puripat Keawthanawathana, Apiwan Sirinantana

259-267

PDF

THE DEVELOPMENT OF CHARISMATIC LEADERSHIP INDICATORS BASED ON BUDDHIST APPROACHES FOR SECONDARY SCHOOL ADMINISTRATORS UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSION

Aekpisit Feemuedee, Chissanapong Sonchan, Kannika Waisopa

268-281

PDF

AN ACTIVE LEARNING MANAGEMENT MODEL FOR ENHANCING INSTRUCTIONAL MANAGEMENT SKILLS OF PRE-SERVICE TEACHERS IN THE RAJABHAT UNIVERSITY NETWORK

Pattariyakul Kankaew

282-297

PDF

DEVELOPMENT OF AN ACTIVE LEARNING INSTRUCTIONAL MODEL WITH BOARD GAME INTEGRATION TO PROMOTE MORAL DEVELOPMENT THROUGH CIVIC EDUCATION AMONG GENERATION ALPHA YOUTH IN HAT YAI DISTRICT, SONGKHLA PROVINCE

Worapot Visedsiri, Yuwanda Churak, Patcharin Sermkarndee, Suratchada Sripitak, Yada Boonlert, Massaya Longsaman, Pornpen Amnuaykit

298-311

PDF

A STUDY OF THE CURRENT SITUATION, DESIRED STATE, AND MANAGEMENT APPROACHES OF LEARNING NETWORKS THAT PROMOTE STUDENT QUALITY IN PHRAPARIYATTIDHAMMA SCHOOL GENERAL EDUCATION DEPARTMENT

Phrapalad Wanchaloem Pengsai, Thidawan Unkong, Namfon Ganma, Watchara Jatupon

312-325

PDF

THE INNOVATION MODEL OF HUMb AN RESOURCE MANAGEMENT IN THE DIGITAL ERA OF THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE, NONTHABURI

Chanthima Boonananwong

326-337

PDF

SUPPLY CHAIN MANAGEMENT STRATEGY FOR INNOVATIVE PRODUCTS FOR SUSTAINABILITY IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY

Sasion Santaweesuk, Suwat Janyapoon

338-348

PDF

SUEBUE MUSIC: BELIEFS AND CULTURAL TOURISM OF THE LISU ETHNIC GROUP IN PHET DAM VILLAGE, KHAO KHO DISTRICT, PHETCHABUN PROVINCE

Sophon Lawan

349-365

PDF

DEVELOPMENT OF EFFECTIVE INTERNAL QUALITY ASSURANCE MANAGEMENT STRATEGIES FOR SECONDARY SCHOOLS UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSION IN THE UPPER NORTHEASTERN REGION

Sakorn Arong, Pimporn Jarujit, Nawatkorn Homsin

366-381

PDF

DEVELOPMENT OF A PROGRAM TO ENHANCE COMPETENCIES IN LEARNING MANAGEMENT DESIGN OF PRESERVICE MATHEMATICS TEACHERS TO PROMOTE STUDENTS’ MATHEMATICAL LITERACY

Sirinporn Hajaturus, Surachai Wongjansau

382-396

PDF

DEVELOPMENT OF A COACHING PROGRAM TO ENHANCE EARLY CHILDHOOD TEACHERS’ SKILLS IN DESIGNING ACTIVE LEARNING ACTIVITIES

Piyanun Phulsopha, Patcharee Ketjapo, Nootjaree Boonget, Chanaphat Kamparak, Sirilak Vanaporn, Chatwilai Surinchopoo, Juthamas Srichamnong

397-413

PDF

PERFORMANCE ASSESSMENT MODEL AND STRATEGIES OF GREEN COLD CHAIN MANAGEMENT FOR SUSTAINABLE COMPETITIVE ADVANTAGE IN THE PROCESSED FRUIT INDUSTRY

Nawapon Kasamtaranan, Suwat Janyapoon, Jirawan Niumsakul

414-426

PDF

COMPONENTS OF ACADEMIC ADMINISTRATION COMPETENCY OF SCHOOL ADMINISTRATORS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Wachirawit Pramarn, Santi Buranachart, Thidawan Unkong, Wannakorn Pornprasert

427-444

PDF

Full Issue

Academic Article

THE ROOTS OF LUKCHUP: A REFLECTION ON THE ORIGIN OF LUKCHUP IN THAILAND

THE FUTURE DIRECTIONS OF THAI SOCIAL STUDIES TEACHER EDUCATION: CHALLENGES IN CURRICULUM MANAGEMENT AND PROFESSIONAL COMPETENCY DEVELOPMENT

Research Articles