THE INNOVATION MODEL OF HUMb AN RESOURCE MANAGEMENT IN THE DIGITAL ERA OF THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE, NONTHABURI

Abstract

This research aimed to 1) Study the state of human resource management in the digital era of the Secondary Educational Service Area Office, Nonthaburi 2) Develop an innovative human resource management model for the digital era of the Secondary Educational Service Area Office, Nonthaburi and 3) Evaluate the suitability and feasibility of the developed model. This study employed a mixed-methods research design conducted in three consecutive phases: examining the current state of human resource management in the digital era, developing the innovation model, and evaluating the suitability and feasibility of the model. The research sample consisted of three hundred and twenty-two educational personnel from secondary schools under the Secondary Educational Service Area Office, Nonthaburi, together with relevant qualified experts. The research instruments used in this study included rating-scale questionnaires, interviews, and focus group discussions. Data were systematically analyzed using mean, standard deviation, and qualitative content analysis. The research findings revealed that 1) The state of human resource management in the digital era comprised five distinct dimensions: human resource planning, recruitment, personnel development, communication and collaboration through digital systems, and performance evaluation, with the overall practice rated at the highest level 2) The developed innovation model of human resource management consisted of five core components: principles, objectives, operational procedures, evaluation methods, and success conditions. The operational procedures specifically included five steps: creative design, personnel selection, system modernization, digital collaboration, and performance reflection and 3) The developed model was evaluated as having the highest level of suitability and feasibility. This innovation systematically enhances overall operational efficiency, transparency, and administrative flexibility. It effectively responds to the development needs of modern education, reduces redundant work processes, continuously promotes digital skills among educational personnel, and builds a strong culture of lifelong learning and productive collaboration within the organization.